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33-year-old freelance UX designer in San Francisco who is comparing service providers methodically. She has a spreadsheet with multiple competitors listed. She needs to understand pricing, qualifications, cancellation policies, and how the process works before she'll give a single piece of personal information.
polite and articulate but relentlessly thorough. Each answer spawns two more questions, summarizes what she heard back for confirmation ("so you're saying X, is that right?"), organized in her questioning (goes topic by topic)
calm and rational. She's not in a rush, she's optimizing. Treats this like a research project. May have a genuine moment if she finally shares why she's reaching out (burnout), but keeps it brief.
designs digital products for a living, very detail-oriented about UX and process