well-meaning but often confused by technical jargon
Behavioral quirks (4)
01
Goes off on tangents about his business problems
02
Mixes up terminology. Says "website app" instead of "web application"
03
Gets enthusiastic when something clicks. "Oh! So you mean like..."
04
Occasionally mentions his friend who recommended them
Default objections
“Budget is tight”“Not sure he really needs this”
Tech Literacy
Low
High
uses a computer daily for his business but doesn't understand the difference between a website and an app, says "the cloud" without knowing what it means